As an NFL fan, your countdown clock is ticking for Super Bowl LX‘s gameday face-off between the Seahawks and Patriots. While you wait, it’s time for Super Bowl ads on your TV (or phone). Brands are cranking up their campaigns with teasers and sneak peeks for their big game spots, and we expect more movie trailers to drop, too (a new Michael trailer is out, but it’s not a gameday tease).
It’s not too early to start watching Super Bowl ads, and we’ve gathered a small roundup for you. While some of these are full-length commercials meant to make you laugh, feel inspired or bet on something, some are short teasers that will pique your curiosity (hello, sad-faced Emma Stone).
Vodka, movies, beer, snacks and apps are in this batch, and the list will continue to grow as we approach Feb. 8.
Scream 7
It’s the return of Sidney Prescott, Ghostface and a fan theory about Stu with this new flame-filled big game trailer that makes Sidney’s daughter a target. The film arrives in theaters Feb. 27.
Uber Eats: Matthew McConaughey annoys Bradley Cooper
Uber Eats is back for this year’s Super Bowl LX ad run, and Eagles fan Bradley Cooper is not trying to hear what Matthew McConaughey has to say about… food. Will they come to blows? Check out Jerry Rice, Parker Posey and a few other celeb cameos.
Pepsi nabs a polar bear
We’ve seen polar bears working as mascots for years for one particular cola brand, but Pepsi’s blind taste test for this bear has it feeling disloyal.
Super freaky Svedka Vodka
Vodka brand Svedka has used robots in its ads before, but the company hits a couple of firsts with this commercial, which is soundtracked by Rick James’ Super Freak. It’s the first time a vodka ad has rolled out during the Super Bowl in 30 years, and it’s the first brand to use mostly AI to create its ad.
Toyota’s superhero belt
Not all commercials are made to be chaotic or cameo-filled surprises, and Toyota’s spot marries nostalgia, family and charm in this tender ad for the RAV4.
Kinder Bueno brings babies and merciful aliens together
Actor William Fichtner commands a space center in this Kinder Bueno ad with intergalactic travel, astronaut babies and cute little aliens that spare the planet for one reason.
Instacart in its disco era
Instacart recruited Ben Stiller and Benson Boone as disco-loving performers for a series of Super Bowl commercials to introduce its new app feature: Pick bananas the way you like them. Look out for these harmonizing brothers to drop another fresh ad during the big game.
Liquid I.V. and EJAE of KPop Demon Hunters
Singer EJAE goes a cappella with a version of Against All Odds in this Liquid I.V. teaser dubbed as a Tiny Vanity Concert. Who can’t relate to singing in front of a mirror? The full ad will go live for game week.
Squarespace is unavailable?
We don’t know what’s eating away at Emma Stone in the Squarepace spot titled “Unavailable,” and we won’t find out until Feb. 8.
Pringles x Sabrina Carpenter
Will fans get an original song to go along with Sabrina Carpenter’s game of pluck the Pringles rose? This teaser doesn’t guarantee it, so you’ll have to tune in for the Super Bowl to see.
Budweiser rings in a milestone
The beer brand gets sentimental in celebration of its 150th anniversary this year, and this ad features a Budweiser horse mascot taking flight. (No, that’s not Pegasus.)
Tree Hut
Tree Hut is known for its sugar scrubs and other body care products, and this goopy ad redefines what a smear campaign can look like.
Hims on rich people
Opening with a few lines and images about rich people and health care, this Super Bowl ad from Hims — narrated by Common — asks you to consider your own wellness.
Grubhub teases money… and food
Grubhub has delivered on its promise to “put their mouth where their money is” — and it’s not just about the food. Listen to what George Clooney has to say.
Fanatics Sportsbook and Kardashian Kurse
OK, technically Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this cheeky Super Bowl ad from Fanatics Sportsbook, a sports betting platform.
Oikos powers you up
Kathryn Hahn impressively pushes a trolley uphill in this Oikos ad that also features Derrick Henry.
Michelob Ultra and Kurt Russell’s wisdom
Ante up for Kurt Russell and Lewis Pullman hitting the slopes in the newest Michelob Ultra big game spot, which also features two Olympians: T.J. Oshie and Chloe Kim.
