Fresha, a London-based AI-powered marketplace and business management platform for the beauty and wellness industry, has announced a €68.9 million ($80 million) primary growth investment from funds managed by KKR, a global investment firm.
This deal values Fresha at over €861.9 million ($1 billion) and brings Fresha’s total capital raised to €245.5 million ($285 million). The company is already profitable, and it will use the new funding to accelerate global expansion and to fuel next-generation product and AI innovation.
William Zeqiri, Founder and CEO of Fresha, said, “Reaching unicorn status is a proud milestone, but more importantly, this investment is a strong testament to the trust our partners place in Fresha every day. KKR brings deep experience scaling category-defining technology companies, and their conviction in our vision gives us tremendous confidence as we enter this next chapter. With KKR’s support, we will be able to further accelerate our global expansion and invest heavily in AI to transform how beauty and wellness businesses operate worldwide.“
Founded in 2015 by Zeqir and Nick Miller, Fresha is an AI-powered booking platform for the beauty, wellness, and self-care industry, with leading market positions in the United Kingdom, Australasia, and the GCC, and a rapidly growing presence across North America, Continental Europe, and South East Asia.
For consumers, Fresha claims to offer a platform to discover, book, and pay for beauty and wellness services with top local professionals. For businesses, the company provides an all-in-one platform that streamlines operations, including appointment management and client engagement.
Nicholas Miller, co-founder and Chief Product Officer of Fresha, said, “From day one, our obsession has been building software that beauty and wellness professionals genuinely love using. Every feature we ship is shaped by the people running these businesses — the salon owners, the stylists, the spa operators.
“This round reinforces what our customers have been telling us for years: Fresha delivers one of the most complete, intuitive, and valuable platforms in the industry. KKR’s investment gives us the resources to push that even further, particularly in AI, where we see enormous potential to remove operational friction and unlock new revenue for our partners.“
Fresha reports that it is used by over 130,000 beauty and wellness businesses globally across key verticals, including hair, beauty, barbering, nails, aesthetics, wellness, fitness, and spa. It also states that the platform facilitates more than 35 million appointments per month and generates over $15 billion in annual GMV.
Patrick Devine, Partner and member of KKR’s Tech Growth team, said, “Fresha has built a differentiated platform, combining software, financial services, and marketplace capabilities with embedded AI, in a way that is deeply integrated into daily operations of beauty and wellness businesses. We believe the company is well positioned to continue scaling globally as demand grows for modern, vertical-specific technology solutions.”
KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. KKR is making the investment in Fresha through its Next Generation Technology Growth strategy.
Fresha states that it holds the number-one position in the United Kingdom and Ireland, has approximately a 45% market share in Australasia, and is expanding across continental Europe, North America, Southeast Asia, Africa and the GCC. As of May 2026, it has a revenue run-rate of more than $140 million, is profitable, is growing at over 60% annually, and has an installed base of 130,000+ businesses and 500,000+ stylists.
