In this episode, we chatted with Tarek Müller, co-founder and co-CEO of ABOUT YOU, a leading European fashion and lifestyle e-commerce platform and Hamburg’s first unicorn.
Tarek shares his journey from building websites at 13 to scaling one of Europe’s fastest-growing tech companies, and dives deep into the future of digital commerce, AI, and sustainable retail – and his close brush with a scammer!
In this interview, Tarek reflects on his entrepreneurial roots, the evolution of ABOUT YOU, and the strategic shifts shaping e-commerce today. He also explores the role of AI, the balance between personalisation and sustainability, and how ABOUT YOU fits into the broader ecosystem of modern commerce infrastructure.
Key Points
- The early motivations and pivotal moments that shaped Tarek’s entrepreneurial path.
- How ABOUT YOU’s unicorn status impacted both the company and Hamburg’s startup ecosystem.
- The biggest opportunities for AI in e-commerce, from personalisation to operational efficiency.
- The intersection of customer choice, convenience, and sustainability in fashion retail.
- Tarek’s vision for the emotional and technical future of online shopping in five years.
