Jeffrey Hazelwood/ZDNET
Summer savings are coming sooner. About a month after Amazon announced that its flagship Prime Day event would be bumped up from its traditional July slot to June this year, the retailer finally revealed when.
Also: You may qualify for Amazon Prime at 50% off without even knowing – here’s how
Amazon Prime Day 2026 returns Tuesday, June 23, and runs through Friday, June 26, according to an Amazon press release. The event is again four days long, as it was last year, up from two days in prior years.
The sale begins at 12:01 a.m. PST on June 23, and offers 96 hours of continuous savings. July Prime Day is the biggest sale in Amazon’s portfolio, followed by Prime Big Deal Days in October and the Big Spring Sale in March, and Amazon said shoppers will see tons of chances to save.
In a release, Amazon said shoppers can expect deals across 35 categories, including electronics, kitchen, home, and clothing.
Also: Amazon Prime Day is coming in June: Everything to know about dates, deals, and what to expect
Amazon will also offer Today’s Big Deal drops three times daily, at 12 a.m., 8 a.m., and 1 p.m. PST, with five or more deals on exclusive products and trending releases at up to 50% off, including brands like LG, Ninja, Stanley, and more, which Amazon says will only be available on its site.
The retailer also revealed several early Prime Day offers, like up to 60% off Alexa devices and up to 65% off Kindle, Echo, Ring, Fire TV, Blink, and eero devices. You can also get free same-day delivery on orders over $25 in most areas, plus savings at Whole Foods Market, including an extra 10% off sale items for Prime members.
New this year are some limited-time offers and sweepstakes, including a chance for 100 customers to win free groceries for a year, and another 100 shoppers to win a $1,000 Amazon gift card by setting up deal alerts with Alexa. Prime members can also screen the new Spider-Man: Brand New Day movie two days ahead of its US release in July at certain theaters, and get a Little Caesars classic large cheese or pepperoni pizza for just $5 between June 15 and 26, redeemable up to five times on different days.
When is Prime Day?
Amazon Prime Day returns June 23-26, 2026. Amazon’s event starts at 12:01 a.m. PST on June 23 and ends at 11:59 p.m. PST on June 26.
Where will Prime Day take place?
Prime Day will take place in 26 countries. Prime Day 2026 will take place this June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Italy, Ireland, Luxembourg, Mexico, Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, United Arab Emirates, United Kingdom, and the US. Amazon says Prime members in Australia, Brazil, India, and Japan will be able to shop Prime Day deals later this summer.
How long is Amazon Prime Day?
For the second time, Amazon’s Prime Day sale will run for four days this year. Before 2025, July Prime Day was a two-day savings event.
How much does Amazon Prime cost?
Anyone can join Prime for $15 per month or $139 per year, or start a free 30-day trial if you’re eligible at amazon.com/prime. Additionally, those 18-24 can get Prime for Young Adults and pay a discounted rate of $7.49 per month or $69 per year for a membership.
Also: How to get Amazon Prime for 50% off: The two ways to qualify in 2026
Additionally, qualifying government assistance recipients and select income-verified customers can get Prime Access for $7 per month at amazon.com/getprimeaccess.
Looking for more shopping tips? Check out the 3 money-saving tricks I use every time I shop online, learn how I saved over $700 using Rakuten, and my favorite tip for avoiding marketing emails. Plus, find out all the details on Prime for Young Adults, how you may be able to save 50% on Amazon Prime, and how to get a free 30-day Audible trial.
