This past summer, Google DeepMind debuted Genie 3. It’s what’s known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it’s making the model available to people outside of Google to try with Project Genie.
To start, you’ll need Google’s $250 per month AI Ultra plan to check out Project Genie. You’ll also need to live in the US and be 18 years or older. At launch, Project Genie offers three different modes of interaction: World Sketching, exploration and remixing. The first sees Google’s Nano Banana Pro model generating the source image Genie 3 will use to create the world you will later explore. At this stage, you can describe your character, define the camera perspective — be it first-person, third-person or isometric — and how you want to explore the world Genie 3 is about to generate. Before you can jump into the model’s creation, Nano Banana Pro will “sketch” what you’re about to see so you can make tweaks. It’s also possible to write your own prompts for worlds others have used Genie to generate.
One thing to keep in mind is that Genie 3 is not a game engine. While its outputs can look game-like, and it can simulate physical interactions, there aren’t traditional game mechanics here. Generations are also limited to 60 seconds, as is the presentation, which is capped at 24 frames per second and 720p. Still, if you’re an AI Ultra subscriber, this is a cool opportunity to see the bleeding edge of what DeepMind has been working over the past couple of years.
