Entain-owned Ladbrokes and Coral brands have launched a new horse-racing betting feature, the Racing Bet Builder.
Sports betting giant Entain has launched its new Racing Bet Builder, kicking off with brands Ladbrokes and Coral, both online and in betting shops across the UK and Ireland. Aiming to bring horse-racing to both existing and new bettors, the Bet Builder allows customers to create their own personalized bets.
Win markets
Place markets
Distance markets
Build your Horse Racing Bet Builder now!
— Ladbrokes (@Ladbrokes) January 24, 2026
Users will be able to combine multiple selections from the same event into one bet, rather than using pre-set accumulators. That allows for more flexibility and choice when it comes to outcomes, including both race winners and more precise selections about performance. They can also be combined with other sports, meaning you can bet on multiple events in one go.
Horse-racing catches up to other sports
This type of personalized betting is already in place for other sports like football and tennis, but is less common among horse-racing gambling. It mimics the online sports betting atmosphere of filling up a digital betting slip with various wagers on one event.
Odds are updated in real-time as selections are made, reaching up to 100,000/1. Entain has also confirmed plans to launch new gambling markets ahead of big horse-racing festivals to allow for more choice at the most exciting times of the year in the sport.
“The beauty of race day is the variety of outcomes – from underdog stories to photo finishes,” said Jamie Crossfield, Sportsbook Director at Entain UK, who is responsible for Ladbrokes and Coral. ” Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It’s a smarter, more satisfying way to bet on racing.”
Racing Bet Builder is now live on all UK and Irish racing bets with Coral and Ladbrokes, accessible both online and via in-shop self-service betting terminals.
Featured image: Entain
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