pros and cons
Pros
- Better app than Brick.
- Easy app scheduling.
- Lower price.
Cons
- Continued to block apps after my scheduled time was over.
- Breaks defeat the purpose of strictly curbing screen time.
I’m on track to having spent 16 years of my life glued to my phone screen. That’s what Bloom, the latest salve to phone addiction, tells me as I create my account.
16 years. According to my calculations, if I weren’t attached to my phone’s addictive mechanisms, I could have spent that time running 1,700 marathons, grabbing 2,900 cups worth of coffee with friends, or adding one or two more hours of sleep to my night each night. Instead, I scroll.
And I’m not alone.
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As phone addiction becomes more widespread — and as we learn how social media keeps us addicted — more companies are coming up with solutions. Bloom is one of those companies that, like the popular Brick, developed a tap-able NFC-enabled card that creates a physical boundary between the user and their dopamine-triggering device.
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I’ve been using the Brick since October and have found it to be a straightforward way to remove distractions as I work, leisure, and sleep. But it’s not perfect. There are a few bugs, and the app is quite minimalist.
A friend of mine and fellow Brick user told me about the Bloom Card and gave me one of his own. He said it addresses some of the Brick’s flaws, so I tested it out for a few weeks.
Bloom vs. Brick
First things first: the Bloom Card is $39, whereas the Brick is $54. The better option depends on just how addicted you are to your phone, as I realized after weeks of testing.
In essence, the Bloom Card does the same thing as the Brick. You tap your phone to it, and it blocks distracting apps. The differences surface more through each respective app’s software, as the hardware of an NFC-enabled card or block is practically the same. Bloom’s app has a better user experience, though, with a Friends tab, for example that incorporate social accountability.
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You start by selecting the apps you want to block and creating disabling schedules, a process I think Bloom does better. Bloom has a dedicated tab for creating regimented schedules with default schedules are already created, so a lot of the work you’d have to do to put in these schedules on Brick is already handled for you.
For example, there’s a Morning Zen schedule you can turn on from 6 a.m. to 9 a.m. that I quite like, a Deep Work schedule from 10 a.m. to noon, and a Wind Down from 6 p.m. to 9 p.m., among others.
Within each schedule, you can enable or disable certain apps. If I turn on Deep Work, I can enable social media apps during the workday (as I use them for my job) but disable messaging apps, which tend to distract me. For Wind Down, I disable social media and messaging apps.
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Ironically, for a device that’s meant to help you disengage with your phone, the app was very engaging. As I mentioned, there’s a Friends tab where I can track my focus time against my friends. You can also see a Global leaderboard, where users are charting their focus for up to 458 days through Bloom. Lastly, there’s the Insights feature, which displays your screen time, daily pickups, and focus time through Bloom.
Why I (temporarily) deleted the app
Nina Raemont/ZDNET
Tapping my phone to the NFC card is easy and worked regularly without issues. However, an in-app error forced me to delete the app for a few days. I had the Morning Zen schedule enabled one morning, and it continued to block access to my apps, even after the 9 a.m. cutoff.
I did not have the Bloom Card with me to tap and enable access, so I was locked out for several hours, forcing me to delete the Bloom app to use these apps. This has happened with the Brick as well, and it seems to be a bug across these devices. When I reviewed Brick, I mentioned the similar scheduling bug.
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There is one thing Bloom has that Brick doesn’t: breaks. Bloom allows you three five-minute breaks each session, a feature that was great at first, but I ended up abusing the feature every time I was in a Bloom session. It made the whole point of preventing doomscrolling counterproductive.
This could maybe help with someone who doesn’t have as bad of a phone addiction (or more self control), but considering that the target audience of products like Brick and Bloom are phone-addicted people, it seems like it could further enable bad habits.
The Brick is far stricter, and I hope the Brick never offers up breaks because of the counter-productivity of this Bloom feature.
ZDNET’s buying advice
So, at $39, is the Bloom worth it? If you think you won’t abuse that five-minute break feature, I’d recommend Bloom over Brick. If you are in dire need of cutting screen time, I’d go for Brick instead for its slightly stricter take and less engaging app.
Bloom does a lot of the work of building schedules for you to easily enable, but it’s a bit more lenient in ways I find counter productive for curbing a serious case of phone addiction. However, it’s the cheaper option compared to Brick, so I’d still recommend it to anyone on a budget.
