Driving through it is surreal. Concrete monolithic buildings loom along every major road, with names like Skybox and CloudHQ.
It’s accepted wisdom in Big Tech that the war against data centers must be about something bigger than just data centers themselves. Two days after the midterms, OpenAI’s chief global affairs officer, Chris Lehane, wrote that data centers “have become a proxy for public unease about affordability, corporate power, and people losing control over their futures.” It’s a culture war, in other words.
But spending a few days in Data Center Alley left me wondering if it’s really the proxy that Lehane describes. I came away convinced that the data center backlash is more about electricity than Big Tech admits. The industry can improve its image, but it can’t escape the physical consequences of its enormous appetite for electricity.
Here’s why. There are two ways to power the sort of data center that AI companies want: connecting to the grid, or generating electricity onsite. In Virginia’s Loudoun County, where data centers are ubiquitous but have been built at a steadier pace than the breakneck expansion now underway elsewhere in the country, most are connected to the existing grid.
One facility I went inside, operated by Equinix, has massive diesel generators onsite for backup but gets its power from the local utility, Dominion Energy. Much of Dominion’s electricity is generated by natural gas (which is cleaner than coal or oil, but worse than renewables).
The average data center operating in this part of Virginia today has a power capacity of 54 megawatts. That’s more than the power draw of the Denver International Airport.
Elena Schlossberg, a prominent activist against data centers in Virginia, told me she’s “always banging my head against the wall” when the industry paints the fight as a culture war. “It was always about power,” she says—that is, electricity.
Some Virginia protesters appear more animated by a broader anti-tech populism than Schlossberg, to be fair. But it’s the particular consequences of drawing so much power from the grid that have done the most to shape how the backlash has played out.
