This time around, as Eli tells it, his public defender warned him that it was “legally impossible” that he’d be released early again. But he heard a voice in his head repeating, “I’m going to give you probation.” And then it happened: A judge suspended his sentence. The incident became core to his worldview: “It first has to … look completely impossible,” he says, “and then that’s when God resurrects it.”
After he got out of prison, Eli’s religious zeal didn’t stick. He threw himself into a worldly goal: making money. “I just need to put on this success mask,” he recalls thinking, “so that people would see me as valuable.” He marked “no” when asked about felony convictions on job applications and eventually discovered that he had an aptitude for sales. He hawked everything from vacuum cleaners to leads for contractors, before pivoting to marketing.
In 2010, Icosa Magazine, a Denver-based publication, brought Eli on as a consultant. “He is the most charismatic bullshitter I have ever met in my life,” says Jan Mazotti, who was editor-in-chief at the time. She recalls Eli telling her that Kimbal Musk, Elon Musk’s brother, had offered to let the magazine host events at his restaurant: “I called up there, and they were like, ‘I have no idea what you’re talking about.’” (Eli doesn’t recall the incident.)
In 2013, Eli launched Mad Hatter Agency, a marketing firm specializing in crowdfunding campaigns. Nikko Lobato, an early employee, observed that Eli got a rush from selling that reminded him of Leonardo DiCaprio’s character in the film The Wolf of Wall Street. Eli accepted so many projects, Lobato says, that he sometimes ended up “overpromising and underdelivering.” Four clients I contacted were satisfied; three were not, including one who ended his contract “due to poor performance.” Mike Stemple, an entrepreneur and author, told me that Eli volunteered to help him market a course but never did. (Eli says they had a “personality conflict.”) “My hope, Eli,” Stemple wrote in an email, “is that you understand that your gift to be able to sell anything to anyone … can easily be destructive.”
After he was released from prison, Eli threw himself into a career in sales. “I just need to put on this success mask,” he recalls thinking, “so that people would see me as valuable.”
MATT NAGER
Eli’s personal life was chaotic. “I was always in and out of relationships,” he says. “I was drinking, partying, doing drugs.” He blames his professional missteps on cocaine use and a “nervous breakdown.” He told me that by 2018, as he approached 40, he felt “scared of not becoming somebody” and contemplated suicide. Eli was coming off a three-day cocaine bender when his mother gave him a book called The Power of Right Believing by a Singaporean pastor, Joseph Prince. It moved him deeply. He began delving into charismatic Christianity, a movement that emphasizes a strong personal relationship with God, including prophecy, healing, and speaking in tongues.
Heeding divine direction, Eli says, he quit drugs and hired nearly a dozen friends and relatives to work at his marketing agency, which he renamed Grace Led Marketing. He also started leading daily Bible study with employees and preaching at weekly gatherings in his living room. In 2020, he formed a church called Victorious Grace and began broadcasting sermons on Facebook.
That summer, Eli met Kaitlyn at a party. Thirteen years his junior, Kaitlyn was slender and soft-spoken, with straight dark hair and a gleaming smile. Immediately, she told me, “I just trusted the man with my life.” On their first date, Kaitlyn was “saved” over dinner. Within four months, they wed and bought a house in Denver, and Kaitlyn began running operations at Grace Led Marketing.
By the end of 2020, however, the newlyweds’ income had begun to nosedive. Crowdfunding campaigns were underperforming and clients were paying late, they say. Eli owed over $160,000 in unpaid taxes. “I feel like a failure,” he recalls thinking.
