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As the World Cup enters its final stages, soccer-themed AI slop is proliferating on X-formerly-Twitter.
Sure, it’s no secret that X has suffered some major brain drain under the Musk regime. But the latest deluge of World Cup drek is so ridiculous, it makes the app’s crypto scammers look like Pulitzer finalists.
First spotted by Out Sports, the deluge of AI engagement bait mostly revolves around semi-erotic scenarios playing out in the grandstand.
In a clip with over 7 million views, one clickfarm account shared an AI-generated clip apparently playing on the distracted boyfriend meme: a woman’s boyfriend looking on jealously as she devours a buff, shirtless Norwegian soccer fan with her eyes.
“And with us, the first divorce case in the World Cup 2026,” the caption reads. The entire thing is AI-generated, but that didn’t stop lower-tier clickbait purveyors from circulating it to all corners of the social media platform.
Beneath the spam is a deluge of commenters taking it at face value, seemingly with no idea it isn’t real.
“She looked at him like a nice, juicy steak,” wrote one dupe. “Back to the hamburger, sweetheart.”
A photo, shared by an account with the eyebrow-raising name “boys love,” shows a French fan and a Swedish fan kissing after Sweden scored a goal during the June 30th knockout match. The only problem is that Sweden never scored — the game ended with France up 3-0. Of course, that didn’t stop over 9,000 people from liking and boosting the AI image anyway.
“This is an example [for] so many of how soccer can bring people together,” one commenter gushed.
Yet another fan posted a four-photo collage of well-endowed world cup fans, at least a few of whom seem to be the result of generative AI. “The women of the World Cup,” the poster enthused. “Boobs are bringing men together all around the world.”
Below, a user responded: “AI is melting your brain bro.”
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