Bucharest-based Naratix, a Romanian startup building critical infrastructure for global eCommerce companies, announces the closing of a €1 million Seed round support the company in accelerating its growth and entering new markets.
The round was led by Early Game Ventures, a venture capital fund capitalised by the Recovery Equity Fund, managed by the European Investment Fund, and financed by the PNRR within the Next Generation EU.
“Essentially, Naratix is building the largest structured product database in Europe, with the stated objective of indexing 1 billion products. This represents a strategic asset that powers not only today’s commerce but also the next generation of AI-assisted shopping,” says Chris Orășanu, CEO and co-founder of Naratix.
Naratix’s announcement sits within a European funding context in which multiple early-stage and Series A rounds have been raised by startups addressing the infrastructure layer of digital commerce.
Aarhus-based Cernel’s raised a €4 million Seed round in February of this year for AI-driven eCommerce data management, while funds raised by Kopa.ai, nFuse and Replenit point to investor interest in AI systems that support eCommerce teams, B2B ordering and retail decision-making.
“What Stripe built for online payments, Naratix is building for product data in eCommerce: the infrastructure without which search, recommendations, and conversions cannot operate at their true potential. I am confident that this team has the experience and maturity to transform how the industry works with product data,” says Dan Călugăreanu, Partner at Early Game Ventures.
Naratix was co-founded in 2023, and is now active in over 30 countries across four continents and has more than 10 enterprise clients in its portfolio. The company aims to develop complex system that combines proprietary AI agents with advanced heuristic algorithms, redefining how digital commerce operates.
The platform is to transform raw and incomplete product information from online stores and marketplaces into structured, standardised, enriched product data at scale, making it relevant for buyers.
The company says this is important as taxonomies differ. Often, the same products are described differently from one supplier to another, and retailers and marketplaces must process hundreds of thousands or even millions of products, each with its own format and inconsistencies.
Native integrations with VTEX, Mirakl, Shopware, and other enterprise eCommerce platforms enable them to serve marketplaces with millions of products, enterprise retailers, and global brands, while meeting increasingly strict EU requirements regarding product data.
The immediate objective is to consolidate the company’s position in European markets such as France, Germany, Poland, Slovenia, Greece, and Romania, as well as in Southeast Asian countries including Singapore, Indonesia, and Malaysia.
In the medium term, the company aims to expand into the world’s largest markets, including the United States.
The funds raised in this round will be fully allocated to accelerating Naratix’s growth. The company has already announced that it is recruiting specialists with direct experience in global eCommerce ecosystems to join Naratix in its mission to become the global standard for product data.
