Freshly sliced pepperoni is delivered via conveyer belt onto a pizza being assembled by a Picnic pizza-making robot. (GeekWire File Photo)
Picnic, the 10-year-old Seattle food automation startup that set out to revolutionize the production of pizza with robotics, has shut down and liquidated its assets.
According to legal documents and an email to creditors and investors, Picnic was unable to pay its debts and on May 11 executed a General Assignment for the Benefit of Creditors, a state-law process that allows an insolvent company to liquidate its assets outside of bankruptcy. A Santa Monica, Calif.-based liquidator, CMBG Advisors Inc., was named to handle the wind-down.
“CMBG will be working to sell off any remaining company assets and intends to distribute any cash proceeds after expenses to creditors,” stated the email, which was seen by GeekWire.
In fact, a buyer for those assets and Picnic’s intellectual property has since been found, said James Baer, founder and president of CMBG, speaking via phone Friday afternoon.
“I want to be respectful of privacy issues, but I will disclose that we did sell the company,” Baer said. He declined to reveal the name of the buyer, the purchase price or how any of the assets might be used.
The development marks a dramatic turn for a startup that raised about $50 million and was placing its pizza-making robots in stadiums, universities, and big-box retailers across the country. As of Friday, Picnic’s website was still live, touting its most recent funding round.
Founded in 2016 by mechanical engineer Garett Ochs as Otto Robotics and then Vivid Robotics, Picnic incorporated as Picnic Works, and set out to tackle one of the food industry’s most persistent challenges: the high cost and inconsistency of manual food preparation. Microsoft co-founder Paul Allen’s Vulcan Capital was among those that funded the company’s seed round.
Its signature product, the Picnic Pizza Station, could help a single employee produce up to 100 customized 12-inch pizzas per hour by automating the topping process — a pitch aimed squarely at high-volume food service operations struggling with labor costs and turnover.
Former Picnic CEO Clayton Wood at the company’s booth on the CES show floor in 2020. The Seattle startup and its pizza-making robot were making pizzas for attendees throughout the week. (GeekWire File Photo)
GeekWire first saw and tested the robotic pizza maker in 2019 as the company, led at the time by CEO Clayton Wood, emerged from stealth mode at its headquarters in Seattle’s Interbay neighborhood.
Picnic continued to raise funding and seek new customers over the next few years with Wood at the helm. The pandemic accelerated demand for carry-out and delivery as food service was reimagined. In 2021, the startup raised $16 million and inked a partnership with Seattle’s Ethan Stowell Restaurants. In 2022, a partnership with Domino’s tested robotic pizza assembly.
“Right now we’re really excited about some of the customers we’re talking to across all kinds of segments,” Wood said at the time. “We’re looking at everything — convenience stores, branded pizza, large brands in pizza, ski resorts, theme parks, grocers, managed food service. We’re jazzed.”
By 2023, Picnic had grown to about 100 employees, but it ran into economic headwinds, struggled to raise more cash, and was forced to conduct layoffs. Wood stepped down as CEO that year.
Reached Friday, Wood recalled Picnic being “caught in the squeeze” between a free-money era of 2018-2019 and 2022, “when the bottom dropped out of the market.”
The company brought on new CEO Michael Bridges in May 2023 and managed to attract $5 million in new financing, with backing from Unlock Venture Partners, the firm co-led by longtime Seattle-area entrepreneur and investor Andy Liu.
“Everything they did after that was happening in some kind of stealth mode, which was bizarre to me,” Wood said. “Because everything I was doing was trying to promote it and make it famous.”
Bridges lasted about two years and was gone in July 2025.
Last September, another new CEO came aboard — Valeri Inting — who had her sights set on building a “hospitality-first automated pizza chain,” with a pop-up planned for New York City earlier this year. But it never happened.
The former Picnic facility, on the second floor at R&D Interbay, a flexible workspaces development in Seattle, on Friday. (GeekWire Photo / Kurt Schlosser)
On Friday, GeekWire visited R&D Interbay, a flexible workspaces development in Seattle’s industrial Interbay neighborhood where Picnic’s headquarters were previously located.
The second-floor space was empty. There was no lingering smell of robotic pizza in the air.
Other tenants in the building recalled Picnic packing up several months ago. One remembered tasting pizzas from time to time, and another said the trash bins were full of “interesting materials” such as motors and other components after the move-out.
Lee Kindell, owner and head chef at Moto Pizza, gets ready to catch one of his pies as it emerges from a Picnic Pizza Station at his Belltown location in 2023. (GeekWire File Photo / Kurt Schlosser)
Among those left in the lurch by the demise of Picnic was Lee Kindell, owner and chef at Seattle’s Moto Pizza and an evangelist for technology in the kitchen. Moto operates eight Seattle locations and is expanding in California.
Kindell was one of Picnic’s most enthusiastic early customers, saying in 2023 that “robotics is the future of food” as he showed off a Pizza Station at his Belltown location. He told GeekWire this week that he actually wanted to buy Picnic when he first learned of the company’s financial troubles.
When the end finally came, he said, he was left holding a $250,000 “robot aquarium” — his term for the idle Picnic machines now sitting in his restaurant.
“I was so pissed I started my own robot company,” he said, referencing Motobotics, a new and separate entity from Moto Pizza, to build his own pizza-making machines. He’s partnering with the Igor Institute and Fresh Consulting, which is part of the Northwest Robotic Alliance.
But he still has his eye on Picnic — or whatever it is next. Of the mystery buyer, he said, “I want to know if they’re just going to use the IP, or if they’re going to try to resurrect Picnic.”
